Which signals does The Radar watch?
The Radar watches for signals that precede a buying decision in B2B. Think of a company that expands or opens a new site, announces a new production line, is acquired or makes an acquisition, changes decision-makers, or posts a vacancy that points to a project. Changes on an account's own website and coverage in the news or trade press count too. Earlybeurt tunes the signals to what is relevant for your product, because a growth announcement means something different to a machine builder than to an ingredient supplier. Accounts that fit the profile but show no signal right now stay on a watchlist. As soon as a signal appears there, that account moves up. That way an account that is not relevant today becomes visible at exactly the right moment.